The Cartier Love bracelet is one of the most recognizable pieces of jewelry in the world. While its design is timeless, its price is not—and varies considerably depending on where you buy it.
US vs. Europe: The Basics
In the United States, the classic 18k yellow gold Love bracelet retails for $7,100. In France, the same bracelet is priced at €6,850 (approximately $7,400 at current rates). However, after claiming the 20% VAT refund, the net price drops to about €5,710, or roughly $6,170—a savings of nearly $1,000.
The UK Opportunity
Post-Brexit, the UK operates its own VAT system. With the pound remaining weak and a 20% VAT refund available, the UK offers savings similar to France. The slightly higher base price in GBP is offset by favorable exchange rates.
Dubai: Simple but Not Cheapest
Dubai offers tax-free shopping, making the process simple—what you see is what you pay. However, Cartier's UAE pricing tends to be higher than Europe to begin with, so the savings are modest compared to a European purchase with VAT refund.
Making Your Decision
For a single Love bracelet purchase, France or the UK offer the best value for US-based buyers. The ~$1,000 savings won't cover a trip, but if you're already traveling to Europe, it's worth timing your purchase accordingly.
Sarah Chen
Former tax consultant turned travel writer, specializing in international shopping and tax optimization strategies.